Wednesday, July 2, 2008

Taking a step outside our world, into yours

We all know by now that pretty much every industry, including the foods industry, is making an effort to go green. It seems like every day companies are finding different ways to do so, ranging from very creative ad campaigns to simple day-to-day processes. One interesting new innovation I have recently come across is the redesigned gallon milk jugs that Wal-Mart, Sam’s Club, and Costco now have on their shelves. According to the New York Times article, the new jugs are cheaper to ship and better for the environment, the milk is fresher upon arrival to the stores, and it costs less. Like any change that comes about in a product everyone is familiar with, there have been mixed reactions.

I believe that more and more people are getting on board with the going green thing, even if it is just the smallest change, such as remembering to recycle or turning offthe lights or television when leaving a room. Once people start becoming more open-minded about accepting these changes, which we will probably be seeing more of in the near future, we will realize that it really can improve the quality of our life as a whole if we all just do our little part. Do you have any interesting stories or pictures about your experiences with foods that you would like to share?
Email us at marketing@azic.com and we will print your story in a future newsletter!

-Joya Nielsen, Marketing Coordinator
www.azic.com

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