Thursday, November 20, 2008

Rick's Corner

Having been employed by AZI for more than 15 years, I began my career here as a set-up technician in our production area where I learned the value of producing high quality instrumentation. I had a root belief that quality is always better than quantity. This belief has been the cornerstone of my behavior inside and outside of the company. From my continued learning and investment in our products and customers, I found that my knowledge of the instruments was valuable to our customers and began assisting the sales folks. It was through this exposure to our customers that helped me realize that the quality of our instruments and service was a critical component to our customers. The professionals that utilize our equipment
are either industry leaders in their fields or professionals that demanded the very best. I migrated into sales after a few years to assist our customers and provide them with the best equipment on the market. It was easy for me to make the claim that we are the best. Not only do I believe this, but AZI is focused on keeping this true. I found great rewards in promoting great product to great customers. Selling for over 10 years has allowed me the opportunity to hear from many of you that word of mouth and referrals is the most effective way to market a great product and company. As a result of our commitment to our customers, AZI chooses to provide higher level service and relationships with our customers.

-Rick Ervin, Director of Sales